Is GDPR ‘clear and consistent’ for your marketers?

By Invive Production 26 May 2017

Marketers call for ‘clear and consistent’ guidance on GDPR.

The General Data Protection Regulation comes into force a year today (25 May) and while some marketers are panicking about the strict legal guidance from the ICO, others see an opportunity to improve data quality and transparency.

Only 54% of businesses surveyed by the Direct Marketing Association (DMA) expect to be compliant by the deadline. That number has fallen substantially from 68% since the DMA asked the same question in February. Nearly a quarter of companies have not even started preparing yet, despite the new law being first announced more than five years ago.

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